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Guiding Principles


To keep the promises that secure dreams.


To enhance policyholder value by harnessing our financial strength, the ingenuity of our associates, and the shared loyalties of our independent agents and business partners.


To be recognized as an industry leader, earning market-leading loyalty from our policyholders and independent agents.

Strategic Commitments

Generate consistent underwriting gains in order to increase policyholder financial security, and provide for strategic investments in our products, services, and associates.

Demonstrate unwavering dedication to our independent agent partners and the Independent Agency System.

Attract, develop, and celebrate a diverse group of passionate associates.

Contribute positively to our communities.



Do the Right Thing - act with integrity and humility; show respect and care

Results - take a long-term view, use objective measurements and strong internal controls, be personally accountable

Loyalty - deliver exceptional customer experiences that build strong, lasting relationships; pursue "win-win" solutions

Continuous Improvement - embrace change, pursue self-development, improve processes, and eliminate waste

Teamwork - create a positive work environment built on transparency, candor, trust, collaboration, and fun​